Choosing and Using PR Agencies
A short,practical guide by Tom Wells and Mark Crompton

Paperback 50 pages
ISBN: 978-0-95535-840-1

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Because choosing and using PR agencies isn’t easy

With the global spend on PR now exceeding $100 billion per year, its importance to organisations large and small is undisputed, and the need for effective relationships with communications agencies is ever greater.

Alas – as demonstrated by the short lifespan of client/agency relationships, the widespread and mutual dissatisfaction of clients and agencies, and the appalling levels of wastage endemic in the industry – too many people seem to believe that choosing and using agencies requires no special skills or experience.

This ruthlessly pragmatic guide is designed to help anyone - from the complete novice to the over-stretched professional; in the public, private or third sectors; and from start-up to multi-national - to improve the return on their investment in consultancies and communications.

Put simply, following the advice in this book will help thousands of individuals and organisations get better results for less money. It's not a textbook – it just suggests some intelligent ways of doing things.

And that’s all there is to it.